I don't just make content.
I build creative systems
that grow brands.
From founding an ecommerce brand to scaling consumer tech with Gen AI — 6+ years of creative work that actually moves numbers.
End-to-End AI
Video Production
From brief to conversion — ideation, scripting, generation, editing, and optimisation. Every frame engineered to make the algorithm and the audience both pay attention.
The Creative Strategy
Every video starts with one question: what single psychological truth will make this person stop and watch? I build creative frameworks around deep audience personas — spiritual hunger, aspiration, identity — then deploy Gen AI to produce, test, and scale at a pace traditional production can't touch. The output is a living creative engine: data-in, winning ads-out, with every iteration tightening the funnel.
AI Vlogs
Scripted, AI-generated vlog-style ads that feel human — because they're built from real psychological insight. Zero shoot days, maximum authenticity. The #1 best-performing format — driving 40K+ organic followers and the highest CTR of any format we tested.
AI Story-Based Ads
Character arcs, emotional truth, and psychological hooks — not product features. Each ad starts with a single human insight and unfolds as a story the audience can't stop watching. 15+ story frameworks tested, hitting a 5.6% peak CTR. Every story starts with insight; AI tells it at scale.
AI Podcasts
Performance-engineered 60s conversation ads. Two AI presenters, a debate hook in the first 5 seconds, spiritual insight by second 30. Built for watch-time — and it showed. Averaged 3.8% CTR across all podcast formats tested.
Experiments
The bleeding edge. Cinematic world-building, photorealistic environments, and emotion-driven sequences — pushing Gen AI before it becomes industry standard. Some fail. The ones that work become the next top format. Averaged 2.2% CTR — but these are the seeds of what's next.
Meta Ads Results
Daily Mantra App · AppsForBharat
Scaled from 0 → 50K paid subscribers in 5 months through Gen AI performance creative.
Paid Subscriber Growth — 0 to 50K in 5 Months
CTR by Creative Format (%) — Best to Lowest
| Campaign | Format | CTR | CPI | Installs | Active Subs | Status |
|---|---|---|---|---|---|---|
| AI Vlog — Devotee POV | AI Vlog · 45s | 6.4% | ₹12.20 | 38,600 | 9,200 | Active |
| Belief Journey — V2 | Story Ad · 30s | 5.6% | ₹14.80 | 29,800 | 7,100 | Active |
| Baba Hook — Devotion V3 | Story Ad · 15s | 4.8% | ₹16.40 | 24,200 | 5,800 | Active |
| Morning Mantra — Debate | AI Podcast · 60s | 3.8% | ₹19.40 | 16,800 | 3,900 | Active |
| Sunrise Reel — Experiment | Creative Lab · 9s | 2.2% | ₹26.80 | 8,400 | 1,600 | Learning |
Brand Identity & UI/UX
End-to-end brand building — from zero to full identity systems. Logos, UI, packaging, and digital touchpoints built with intent.
Elviot Skincare
Full brand identity built from scratch — logo, packaging, tone of voice, social templates, and digital UI. 100+ photoshoots, 100+ ad creatives.
View on Behance →
uPocket
Brand identity and visual system for a D2C lifestyle brand — retro-playful design language with bold type and a full suite of brand assets.
View on Behance →
Honest Cow
Full branding for a natural dairy brand — down-to-earth visual identity, packaging design, and storytelling that builds consumer trust.
View on Behance →
Atharva Ayurveda
Brand identity and creative system for a spiritual wellness brand — sacred aesthetics balanced with modern digital design language.
View on Behance →Showreels
Two showreels spanning cinematic narrative work and precision product photography, shaped by award-winning film experience and international production.
Achievements
From international film festivals to scaling a brand from zero — a career built on creative impact, not just output.
0 → 50K Paid Subscribers in 5 Months
Scaled Daily Mantra App from 10 users to 50K+ paid subscribers entirely through Gen AI creative strategy and performance ads.
Gen AI Context Aware Prompt Engineering
Advanced certification in context-aware prompt engineering — building Gen AI systems that understand intent, persona, and conversion psychology at scale.
Gen AI Mastermind
Certified in agentic and generative AI applications for creative production — building automated pipelines from brief to final ad creative.
National & International Film Awards
17 awards at Dada Saheb Phalke Film Festival (2018) and Semi-Finalist at the European Cinematography Awards (2019). FTII Pune graduate.
10M+ Buyers Reached
Built and scaled Elviot Skincare from zero — reaching 10M+ buyers through end-to-end D2C brand building and performance creative.
100K+ Organic Views
Across brand channels and organic social — growing Daily Mantra's audience from 11 to 40K+ followers in 4 months.
My Toolkit
Tools I use to ideate, generate, edit, and ship every day.
If you're building a brand that needs to grow — not just content that gets made — let's talk.
Creative Strategist with 6+ years at the intersection of storytelling and performance. Gen AI, brand building, and cinematic content that converts. Available for full-time roles and select projects.
The Lab.
Side projects, AI experiments, and creative explorations that push the limits of what's possible before it becomes standard.
Auto-Creative Pipeline
Fully automated content pipeline: brief → LLM script → Runway visuals → ElevenLabs voice → assembled edit. Zero humans in the loop.
AI-Generated Brand System
Using Midjourney, GPT-4, and Figma to generate a complete brand identity — logo, colour science, type — in under 4 hours.
Cinematic AI Experiments
Prompt engineering for consistent character design, lighting continuity, and motion direction across multi-shot AI sequences.
Hook Architecture Framework
5 hook archetypes × 3 audience segments × 3 emotional registers — systematically mapped to CTR outcomes across 40+ Meta creatives.
Elviot: 0-to-Brand in 90 Days
Full D2C brand build — product research, naming, Shopify, packaging, and 50+ ad creatives. An experiment in end-to-end creative ownership.
Multi-Language AI Avatar
Single AI persona speaking Hindi, Tamil, and English — Heygen avatar + ElevenLabs cloned voice synced for regional market scaling.
Creative Lead.
Human first.
I started in film — documentary shorts, festival circuit, a semi-final at the European Cinematography Awards. Then pivoted into brand and digital, founded my own D2C skincare company, and eventually found the intersection I was always looking for: Gen AI content that actually performs.
At AppsForBharat, I now lead the end-to-end creative system for Daily Mantra App — from brief to Meta ad delivery. Everything I build is rooted in human psychology, tested by data, and produced at AI speed.
